Welcome to Four-Eyed Frog Books!

A Community-Owned Bookstore

Four-Eyed Frog Books is a community-owned, independent bookstore located in the quaint Mendocino County coastal town of Gualala, in northern California. The Frog, as it’s affectionately referred to, is owned by nearly two dozen community shareholders, who jointly purchased their beloved bookstore in 2016 when the original owner moved out of the area. To read the whole story click here About the Frog .

We made the news on our anniversary! Click here to read the story of the first year in the life of our community owned bookstore, as reported by S.J. Black in the Independent Coast Observer, Volume 49, Number 14, July 7, 2017.

Meet Max, the Frog's newest (and youngest) community shareholder. Read the story here.

Independent Bookstores Cultivate Community

When you shop at a local independently (Indie) owned business, your entire community benefits:

- Local retailers are your friends and neighbors—support them and they’ll support you.

- Spend $100 at a local-owned business and $68 of that stays in your community.

- More of your taxes are reinvested in your community--where they belong.

Did you know you can search our stock online and order print books, audio books, and e-books through our website? Your support helps to ensure the survival of a community owned independent bookstore.

Upcoming Events at the Frog

Meet Local Author Birgitta Hjalmarson - Saturday, July 13th at 4pm

Birgitta Hjalmarson studied Swedish, English, and German literature at the University of Lund, Sweden. While covering the San Francisco art beat as a contributing editor for Art & Auction in New York, she wrote Artful Players, a nonfiction book on early California art. In Fylgia, a novel published last year, she returns to her Swedish past, as she portrays a woman who dares to go up against all she has been taught to believe in. Birgitta’s next novel will also be set in Sweden, this time among the social upheaval and grand estates of the early 1900's. In a rush of inspiration, long sought, an artist sketches a man as he dies, even though she could have saved him. The painting that results is powerful, but does this in any way redeem her? Is it true that artists must live by a different set of rules?

Free Publishing Consultations with Connie King - Wednesday, July 24th at 3-5pm

Curious about how to turn your manuscript (or the vision of it) into a finished book? Four Eyed Frog Books and Connie King, graphic designer & publishing services consultant, have teamed up to offer FREE guidance on the basics of self-publishing. Drop in to the Frog to discuss your specific work with Connie - questions are welcomed! Connie accepts appointments from 3 pm to 5 pm on the day that she is here. Please sign up for a consultation by emailing us at foureyedfrogbooks@gmail.com or calling us during business hours at 707-884-1333.

Local Author Alice Combs, The Lady with Balls - Saturday, July 27th at 4pm

Alice Combs shares The Lady with Balls - A Single Mother's Triumphant Battle in a Man's World. During the 1970s, Alice Combs, undeterred by a former employer's snobbish pronouncement, "You're not corporate material," transformed herself from divorced mother on food stamps to successful entrepreneur.

Resolute, Alice overcame her initial ignorance of the recycling trade and recovered from the many novice mistakes she inevitably made while teaching herself to operate Vulcan Wire, which would slowly become a thriving business despite an embezzling partner, cutthroat competitors, and several employees who proved unreliable when they were most needed.

Alice refused to be intimidated and wouldn't take no for an answer. Her exceptional achievement in a traditionally male arena is an inspiration for all women who aspire to the heights of success in their chosen fields.