Welcome to Four-Eyed Frog Books!

A Community-Owned Bookstore

Four-Eyed Frog Books is a community-owned, independent bookstore located in the quaint Mendocino County coastal town of Gualala, in northern California. The Frog, as it’s affectionately referred to, is owned by nearly two dozen community shareholders, who jointly purchased their beloved bookstore in 2016 when the original owner moved out of the area. To read the whole story click here About the Frog .

We made the news on our anniversary! Click here to read the story of the first year in the life of our community owned bookstore, as reported by S.J. Black in the Independent Coast Observer, Volume 49, Number 14, July 7, 2017.

Meet Max, the Frog's newest (and youngest) community shareholder. Read the story here.

Independent Bookstores Cultivate Community

When you shop at a local independently (Indie) owned business, your entire community benefits:

- Local retailers are your friends and neighbors—support them and they’ll support you.

- Spend $100 at a local-owned business and $68 of that stays in your community.

- More of your taxes are reinvested in your community--where they belong.

Did you know you can search our stock online and order print books, audio books, and e-books through our website? Your support helps to ensure the survival of a community owned independent bookstore.

Upcoming Events at the Frog

Thursday, October 25th - 3:00-5:00pm FREE Publishing Consultations with Connie King

Curious about how to turn your manuscript (or the vision of it) into a finished book? Four Eyed Frog Books and Connie King, graphic designer & publishing services consultant, have teamed up to offer FREE guidance on the basics of self-publishing.

Connie has a proven track record with helping authors turn their great ideas and literary prose into a finished book. She has a wealth of knowledge on topics that include keys to understanding print-on-demand publishing, file prep for production, the importance of good editing and design, how to acquire ISBNs/copyrights/LCCNs, choosing a printer, e-books or print, distribution, seller commissions, and marketing — the basic 101 of self-publishing.

Connie accepts appointments from 3 pm to 5 pm on the day that she is at the bookstore. Sign up in advance for a consultation by emailing us at foureyedfrogbooks@gmail.com, or calling us during business hours at 707-884-1333.