Welcome to Four-Eyed Frog Books!

A Community-Owned Bookstore

Four-Eyed Frog Books is a community-owned, independent bookstore located in the quaint Mendocino County coastal town of Gualala, in northern California. The Frog, as it’s affectionately referred to, is owned by nearly two dozen community shareholders, who jointly purchased their beloved bookstore in 2016 when the original owner moved out of the area. To read the whole story click here About the Frog .

We made the news on our anniversary! Click here to read the story of the first year in the life of our community owned bookstore, as reported by S.J. Black in the Independent Coast Observer, Volume 49, Number 14, July 7, 2017.

Meet Max, the Frog's newest (and youngest) community shareholder. Read the story here.

Independent Bookstores Cultivate Community

When you shop at a local independently (Indie) owned business, your entire community benefits:

- Local retailers are your friends and neighbors—support them and they’ll support you.

- Spend $100 at a local-owned business and $68 of that stays in your community.

- More of your taxes are reinvested in your community--where they belong.

Did you know you can search our stock online and order print books, audio books, and e-books through our website? Your support helps to ensure the survival of a community owned independent bookstore.

Upcoming Events at the Frog

Saturday, May 19th - 4pm Petaluma Slough A Novel, by Kenneth Nugent

Kenneth Nugent, author and historian, will be on-hand to discuss his recently published historical novel Petaluma Slough A Novel and sign copies for sale. This saga takes us from Frontera del Norte valleys of Alta California to modern-day San Francisco. Mexican frontier commander, Mariano Guadalupe Vallejo, offers a sham land grant of a modest-sized rancho. The tainted bribe becomes the focal point for generations of conflicts. Fates of Indians, Californios, Kanakas, and Americans entwine in ways mysterious and shocking. Their legacies course through years of wars, bigotries, and betrayals until they collide in the Presidio Cemetery, near the Golden Gate Bridge.

It's about FATE - It's about HISTORY - It's about TIME. Readers interested in forgotten yesteryears, what might have been, and what still might be, will find this haunting blend of well-researched history, fiction, and magical realism deeply moving.