Welcome to Four-Eyed Frog Books!

A Community-Owned Bookstore

Four-Eyed Frog Books is a community-owned, independent bookstore located in the quaint Mendocino County coastal town of Gualala, in northern California. The Frog, as it’s affectionately referred to, is owned by nearly two dozen community shareholders, who jointly purchased their beloved bookstore in 2016 when the original owner moved out of the area. To read the whole story click here About the Frog .

We made the news on our anniversary! Click here to read the story of the first year in the life of our community owned bookstore, as reported by S.J. Black in the Independent Coast Observer, Volume 49, Number 14, July 7, 2017.

Meet Max, the Frog's newest (and youngest) community shareholder. Read the story here.

Independent Bookstores Cultivate Community

When you shop at a local independently (Indie) owned business, your entire community benefits:

- Local retailers are your friends and neighbors—support them and they’ll support you.

- Spend $100 at a local-owned business and $68 of that stays in your community.

- More of your taxes are reinvested in your community--where they belong.

Did you know you can search our stock online and order print books, audio books, and e-books through our website? Your support helps to ensure the survival of a community owned independent bookstore.

What's Happening at the Frog

Response to Coronavirus

To do our part to stop the spread of the corona virus through our beloved community, we have closed the Four Eyed Frog temporarily and are no longer accepting orders by phone or email, nor offering curbside pickups or porch delivery. However, you can still order any book you want from the Frog through our website, which provides speedy postal delivery from our supplier directly to your home or post office box.

As you know, the Frog is a community owned bookstore, with 24 shareholders who invested to keep the Frog alive in Gualala. Now, with no income, it’s difficult for us to meet the basic expenses of rent, insurance, etc., so we are turning to our community to help out. That's why we've added a DONATE button on our website, hopefully to help us get through this mandatory shut down. Gualala needs the Frog, and when the shutdown ends, we want to be able to open our doors quickly to serve you and our community.

We're extremely grateful for the relationships we've established over the years. Thank you. We look forward to seeing you face-to-face in the near future. In the meantime, please follow the rules and stay healthy.

And, by all means order your books on the website. We greatly appreciate your support!